Visual Identity

Colors

All colors have been chosen with accessibility in mind.

  • The Dark–Darker–Darkest shades of each color provide a WCAG 2.0 Level AA conforming level of contrast when paired with White.
  • The Light–Lighter–Lightest shades of each color provide a WCAG 2.0 Level AA conforming level of contrast when paired with Black or Darker Gray.

Why Accessible Colors are Important

An important aspect of color on the web for both low vision and colorblind users is sufficient contrast between foreground (text or graphics) and the background. Maximum contrast is black versus white, but this combination can be considered too overwhelming (and can cause glare).