The MAX.gov wordmark is set in Trajan Pro by Adobe.

The Trajan design is a serif font with elegant, sweeping curves and due to its Roman typography inspiration is consequently an upper-case only font family. The Trajan typeface family was originally designed by Carol Twombly and released in 1989 by Adobe Systems Inc.

The MAX.gov seal is derived from the Great Seal of the United States.

The most prominent feature is the American bald eagle supporting the shield, or escutcheon, which is composed of 13 red and white stripes, representing the original States, and a blue top which unites the shield and represents Congress. The motto, E Pluribus Unum (Out of many, one), alludes to this union. The olive branch and 13 arrows denote the power of peace and war, which is exclusively vested in Congress. The constellation of stars denotes a new State taking its place and rank among other sovereign powers.

The horizontal lockup is the primary option and appears on our stationery and website.

The vertical lockup is useful for square frames or narrow columns.

The small execution lockup is used when the logo needs to scale down to less than ¾” or 54 pixels at 72 dpi. The small execution logo allows “MAX.gov” to remain legible.

The isolated seal can be used in limited situations, such as a website favicon.

The isolated wordmark can be used in limited situations where “MAX.gov” conveys enough information for the given context.

The monochrome isolated wordmark can be used in limited situations, and can be reversed when necessary as long as the text is legible on the background color.

There should always be ample space around the logo to ensure maximum impact and keep the mark from looking cluttered.

As a rule of thumb, ensure that there is an amount of white space equal to the capital M in MAX.gov around the logo, as shown here.

The horizontal or vertical lockup should be used for most print applications. These are our benchmark sizes for 8½ ✕ 11” documents, including reports, brochures, powerpoints, and forms. For large-format print pieces, such as posters and banners, where the logo is used with a height greater than 1”, it should be used in increments of ½”.

The full logo should be shown on a white background for optimal appearance. When this is not possible, the logo must be contained in a white rectangle equal to the required clear space.